Fundraising is key to furthering your nonprofit’s mission and amplifying your impact. Since the communication channels you use greatly affect the way donors engage with your organization, it’s essential to focus on the channels they use frequently—such as text messaging.

All nonprofit marketers tackle this question daily. Marketing campaigns can vary greatly between nonprofits based on their specific donor base, but the common thread tying them all together? Bridging the emotional gap between your audience and your mission, which requires deep emotional intelligence (EQ).

In 2023, the average first-time donor retention rate was 19.63%. This means that for every 100 new donors nonprofits recruited, less than 20 of them returned to make a second contribution.

Your nonprofit’s brand makes it stand out from the crowd, communicates its mission more effectively, and inspires support for its efforts. When supporters can immediately recognize your organization’s brand, it builds confidence that leads to stronger relationships and increased engagement. But to experience these benefits, it’s critical to maintain consistency in your branding.

Are you making the most of your fundraising software?

As a nonprofit leader, you’ve spent significant time and energy planning for your organization’s long-term growth. To put those plans into action and maximize your impact, it’s crucial to prioritize your nonprofit’s financial future, too.

Major events, such as galas and auctions, bring in vital revenue for your nonprofit. However, in between these major fundraisers, you should look to diversify your organization’s revenue streams. By doing so, you can earn more revenue, remain afloat in the event a fundraiser falls through, and give supporters more ways to engage.

Every major gift your nonprofit receives represents hours of careful research, thoughtful stewardship, and meaningful solicitation work. As the largest contributions your nonprofit receives, these gifts have the power to truly drive your mission forward.

A successful nonprofit membership program depends upon one thing: its members! As the lifeblood of your membership program, it’s vital to keep members satisfied, engaged, and invested. Ultimately, the most important metric when determining a membership program’s success is your relationships with your members.

With last year’s giving trends showing a 10% decline in donations to nonprofits across the board, it’s more important than ever to get creative with your fundraising strategies and explore new avenues for donations. If you haven’t previously targeted donor-advised funds, or DAFs, this is a worthwhile avenue to look into.