The sheer variety of software available gives nonprofits many options for how to fundraise and manage their operations, but it can also lead to confusion over which software solutions are a necessity and which are considered to be an unnecessary expense.

Russ Oster, the CEO and Co-founder of Grassroots Unwired, dives into best practices for increasing meaningful engagement for your cause online. He writes about why it's important to leverage your digital outlets with intention, using his experience organizing grassroots campaign.

Your nonprofit’s website is one of your most valuable tools for interacting with supporters and spreading the word about your organization. However, your website is more than a collection of text blocks and images! Proper website management requires more than updating old information; it necessitates taking a look at and improving your digital infrastructure as a whole.

As a nonprofit fundraising professional, your team likely reevaluates your communications strategies at multiple touchpoints throughout the fundraising process. It’s necessary to know which areas you should optimize for improved donor outreach.

Believe it or not, 88% of nonprofits’ revenue comes from the top 12% of their donors. This top tier of donors are those who contribute “major gifts.”

If your nonprofit's own event strategies have been slow to catch up with the challenges presented by the pandemic, it's definitely time to become proactive in adjusting your event planning both during COVID and beyond.

The COVID-19 pandemic has forced nonprofits of all kinds to shift to remote working arrangements. Many are still struggling with the transition. But since the pandemic is still confining workers to their homes for the foreseeable future, it’s worth looking at tips that can improve remote work management.

With 2020 quickly coming to a close, it’s time to take stock of what has and hasn’t worked to help your nonprofit navigate all the challenges we’ve faced this year. As you review both successful strategies and opportunities for improvement, there’s probably a recurring factor across both categories: your website.

As we round out a tumultuous year for the nonprofit sector, it’s a good idea to take some time to review your technology. You’ve probably relied on your technology more than ever over the past several months.

Our growing reliance on the Internet means developing an online presence has quickly become a substantial part of an effective marketing strategy. Your nonprofit's website is the foundation of your organization’s entire online presence. While you may have social media accounts and external site referrals, all of this outreach stems from your website.