However, the words “annual report” may fill development directors with dread. The perception is that annual reports are often costly, time-consuming, and come with little to no return on investment. However, that doesn’t have to be the case!
An effective and sharp-looking annual report can come in all shapes and sizes. Here are some resources that will give you an idea of how you can create a dynamic annual report that meets your fundraising/organizational objectives while not forcing you to break the bank.
- The National Council of Nonprofits lays out what options you have for formatting your annual report, including going paperless by showcasing your organization’s work in a simple PDF, a webpage, a podcast, a video, or even a conference call!
- Kivi Leroux Miller operates a nonprofit annual report wiki that gives you great ideas on creating cost-effective and successful annual reports. You can also see her own best resources page.
- Concerned your hard work will go unnoticed? Classy.org shares tips on creating annual reports that your supporters will actually read.
- What’s key to a dynamic annual report? Photos! Branded4Good.com provides 14 examples of excellent photo usage in nonprofit annual reports.
- Just so you don’t waste your reader’s time, here are a few things you shouldn’t include in your annual report (hint, hint: it’s okay to include numbers, but not too many numbers!).