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Is Your Nonprofit Going to Be Absent on GiveBIG?

Posted Feb 28, 2019 03:58 PM
Between April 24, when early giving starts, and GiveBIG day on May 8, we expect 100,000 people to visit GiveBIG2019.org. Are they going to find your organization’s profile?

Leading up to and on May 8, there will be $500,000+ worth of media promotions on TV, radio, bus signs, and newspapers in the Puget Sound media market prompting people to give. On May 8 alone, there will be 70 on-air mentions of GiveBIG. These are designed to rev up enthusiasm and encourage everyone to fill their online shopping cart with gifts to organizations and causes they support. Will your organization be sitting it out on the sidelines?

Some people will be prompted to give by the media attention. Some current and prospective donors will donate because they hear from you through email, social media, mail, or calls. But the biggest opportunity to raise money during GiveBIG comes when people give because they are asked by their  friends, family, or colleagues who have set up peer-to-peer (P2P) campaigns. In the Washington D.C. giving day campaign, organizations that set up peer to peer campaigns raised 40% more than those that did not. Will your supporters be asking people to donate on their fundraising pages, bringing you new donors?

What you get out of GiveBIG depends on what you put in. Organizations of all sizes are successful in raising money if they've done their homework, plan out their campaign, and implement it on time.  

Register now for fundraising training workshops presented by Ariel Glassman of The Ostara Group. If you have registered and paid your registration fee, you can attend all of these workshops for FREE. If you have not registered, do so today. Registration is quick. You can pay online or be invoiced and pay 501 Commons directly.  
Upcoming GiveBIG training sessions:

The Essentials of GiveBIG Success
Session 1: Mar. 11 | 9:00 to 11:00 a.m. | Pacific Tower
Session 2: Mar. 26 | 1:00 to 3:00 p.m. | Pacific Tower

Creating Your Next Level GiveBIG Campaign
Session 1: Mar. 21 | 1:00 to 3:00 p.m. | Pacific Tower
Session 2: Mar. 28 | 2:00 to 3:30 p.m. | Webinar

Also, sign up for Fundraising Accelerator. Every two weeks we will send you information on specific actions you can take to prepare for GiveBIG.