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Peer-to-Peer Fundraising Campaigns Cultivate New Donors

Posted May 02, 2019 12:12 PM
This year 1,500+ nonprofits are participating in GiveBIG 2019. So far during the Early Giving period, more than 1,000 donations have come in through the first 24 hours. Nonprofits have already raised $2.1 million in matching funds and nearly 300 peer-to-peer campaigns have been created.

Be sure to encourage your board, staff, and supporters to start a Peer-to-Peer (P2P) campaign. All P2P pages must be finalized by Sunday, May 5.

So what is P2P? It’s a personalized fundraising page that allows your supporters to rave about your mission, set a fundraising goal, and encourage their friends, family, and co-workers to donate to you.

Unsure if P2P is worth it? We’ve teed up some eye-opening numbers to encourage you to act today to find your P2P champions. Three weeks ago was Arizona Gives Day, their annual statewide fundraising day. After crunching the numbers, CiviCore reports:

  • Organizations with at least one P2P campaign saw an average of 24% INCREASE in donations.
  • Those organizations got 53% of their donations through P2P.
  • Those with more P2P campaigns received a higher percentage of donations through them. One group with 20 P2P campaigns raised $250,000, 99% of which came in through those campaigns. And, it was this organization’s FIRST year participating in Arizona Gives Day!

Do we have your attention now? Here are the next steps:

  1. Download the free Toolkit for Peer-to-Peer Fundraising.
  2. Read through the sections on P2P in Fundraising Accelerator again. You are getting top-notch fundraising advice from Ostara Group for free with your Give-Big registration!
  3. Write down a list of loyal donors (it doesn’t matter how large their previous gifts have been), board members, volunteers, and staff members you will ask to start a P2P page.
  4. Send them instructions on how to start a P2P campaign, as well as the Toolkit, and this quick video showing them how to develop a fundraising page.

Peer-to-peer pages should identify the fundraiser, explain why they care about the organization, talk about why the organization's work is important, and ask for money to support that work. They should not sound like they were written by the organization. Remember to tell your people that their pages should by very personal and avoid jargon-laden “nonprofit speak.”

Check out these great examples:

Want to further inspire your donors? Invite them to follow the official GiveBIG social media channels (FacebookTwitter, and Instagram) and use the hashtags #GiveBIG or #GiveBIG2019.