Starting in late April, nonprofits became eligible to register their website addresses with the domain .ngo. This domain is available to nonprofits meeting eligibility requirements for a limited registration period.

If your organization’s name is not trademarked, it is very important that you buy the .ngo version of your .org domain now or someone else may do so. This weakens your brand or may result in you having to pay more to buy it in the future.

Dave Forrester, 501 Commons’ Director of Technology Consulting, sees many benefits of nonprofits buying their .ngo domain.

"I think the biggest benefit to securing your .ngo/.ong domain – aside from protecting your brand – is going to be inclusion in the OnGood directory,” Dave says. “Grab your domain and redirect it to your .org domain for now and let's see how this turns out. It’s better to be safe than sorry."

Visit Public Interest Registry’s website for more information.

The cost of registering your nonprofit’s domain through an accredited registrar will be between $44 to $50 per year. Once your nonprofit obtains its new domain name, you will be automatically added to the OnGood directory, which will help you promote your cause.