Securing donors’ long-term support is critical for your nonprofit to continually fund its mission-driven initiatives. However, in recent years, the average donor retention rate across the nonprofit sector has hovered just under 35%.

Nonprofits spend countless hours and resources acquiring new donors, only to see many vanish after a single gift. The key to long-term sustainability is monthly donors. They give more over time, provide steady revenue, and form the foundation of a thriving fundraising program. However, attracting these donors and keeping them engaged requires a strategic approach.

Nonprofits have long relied on fundraising events as an extra revenue stream for their missions—whether that’s a walk-a-thon, charity gala, golf tournament, auction, or conference with interactive product demos.

Capital campaigns empower nonprofits to significantly increase their capacity, whether that means building a new facility to serve more beneficiaries or setting up an endowment fund to secure the long-term stability of the organization.

Fundraising is key to furthering your nonprofit’s mission and amplifying your impact. Since the communication channels you use greatly affect the way donors engage with your organization, it’s essential to focus on the channels they use frequently—such as text messaging.

All nonprofit marketers tackle this question daily. Marketing campaigns can vary greatly between nonprofits based on their specific donor base, but the common thread tying them all together? Bridging the emotional gap between your audience and your mission, which requires deep emotional intelligence (EQ).

In 2023, the average first-time donor retention rate was 19.63%. This means that for every 100 new donors nonprofits recruited, less than 20 of them returned to make a second contribution.

Your nonprofit’s brand makes it stand out from the crowd, communicates its mission more effectively, and inspires support for its efforts. When supporters can immediately recognize your organization’s brand, it builds confidence that leads to stronger relationships and increased engagement. But to experience these benefits, it’s critical to maintain consistency in your branding.

Are you making the most of your fundraising software?

As a nonprofit leader, you’ve spent significant time and energy planning for your organization’s long-term growth. To put those plans into action and maximize your impact, it’s crucial to prioritize your nonprofit’s financial future, too.