GiveBIG is a community-wide day of giving to raise awareness and philanthropic support for nonprofits that provide a breadth of services for the community. The next GiveBIG is on Wednesday, May 8, 2019 from midnight to midnight.
501 Commons is the new home for GiveBIG. We'd like to thank the Seattle Foundation for all their hard work in making GiveBIG the major success that it has become. But that is not the only major change. Starting now, GiveBIG will be open to nonprofits across the entire state of Washington, not just organizations in King County.
Please bookmark the official GiveBIG website for registration information, special announcements, a calendar of training events, FAQs, and more. There will also be links to the official GiveBIG social media channels.
We are partnering with Encore Media Group, a local marketing service provider, and CiviCore, an online peer-to-peer fundraising platform, to implement another successful campaign in 2019. Click the button below to sign up for timely GiveBIG news updates and fundraising assistance emails that will help you prepare for the big day.
Benefits for Nonprofits
GiveBIG makes finding and supporting the work of nonprofits easy. On the GiveBig giving platform a donor can learn about nonprofits that are working on causes they care about. The donor can make many gifts and checkout with one easy process.
GiveBIG can be a powerful tool to help nonprofits identify new donors. Over the last two years 23% of the donations given were first time donors on the platform. We can increase that number by broadening the reach of the overall promotional campaign and by using peer-to-peer fundraising and company campaigns to reach out to first time givers.
How donors are inspired to give
Donors are prompted to visit GiveBIG2019.org by:
- The $500,000+ media campaign that will be promoting the giving day throughout the Seattle media market. Millions of Washington residents will see a bus sign, hear a conversation about GiveBIG on the radio, see an ad on TV, learn of the event while at a Sounders game, or through many other sources. There will also be specialized outreach into media focused on ethnic communities.
- Social media on Facebook, Instagram, Twitter and LinkedIn will be posted by the campaign and will be echoed throughout the state by nonprofits and their fans.
- Nonprofits generate awareness through their letters, postcards, websites, social media and emails to their donors and prospective donors.
- Nonprofits are not only asking their donors to give but are inspiring their donors to reach out to friends, family, coworkers and neighbors with powerful stories about the way the nonprofit they support is making life better for us all.
- For the first time in 2019, companies will be able to host a company campaign to activate their employees to give on May 8 and individuals can use their social media channels and personal connections to get others on board GiveBIG through peer-to-peer campaigns
With all of this promotional activity casting a big net, we hope to inspire many more people to make a contribution to the life of their community than ever before.
Telling donors about your mission and impact
How can your nonprofit ensure that donors find out about your mission and your impact? To be successful during GiveBIG, you have to prime the pump by designing and implementing a successful promotional campaign for your organization. The platform will only work for you if you are communicating during the months in advance of May 8 with lots of people and building their enthusiasm for supporting your organization. The funds you raise on May 8 are like an boomerang. You have to loudly and proudly put out your message before GiveBIG and let the donations boomerang back to you on May 8.
We are expanding training and support to nonprofits so that you can create effective peer-to-peer campaigns, use GiveBig to identify new donors, and leverage matching funds to increase your donations. 501 Commons will be sponsoring four learning events and will be providing a subscription service (free to registered/paid participants) that delivers an email every two weeks with explicit actions and links to resources and tools to keep you moving forward in your preparations for GiveBIG. We will also be promoting other fundraising events and resources that may be helpful to your giving day campaign and general fundraising. The first is Feb. 21 led by fundraising trainer Matt Lehrman.
Engagement is Everything – Fundraising and Friend-Raising
Thursday, Feb. 21 | 9:00 a.m. to 12:30 p.m.
Pacific Tower (Panoramic Center)
Matt will spark your creativity in identifying ways you can build lasting connections with your supporters. Explore the nuts and bolts of attracting, sustaining, cultivating, and diversifying the support you need. Learn about deepening your relationships with donors, common mistakes and how to fix them, and creative ideas for increasing giving and reducing expenses.
Direct Fundraising Support
For this program we are focusing on outreach to organizations that are based in refugee and immigrant communities. We are seeking a large pool of volunteers to assist nonprofits on short-term (10-20 hour) fundraising assistance and communications projects. If you have expertise in marketing and awareness campaigns, case statements, data visualization, social media strategies, and general fundraising strategies, please email Camille Rochester at firstname.lastname@example.org. Projects will occur March-April.
The GiveBIG Nonprofit Advisory Council (GiveBIG Council) provides a strong voice for nonprofits in the planning and success of the GiveBIG campaign.
The GiveBIG Council is a group of nonprofit leaders and fundraising professionals who provide thought partnership, community connections and expertise in areas including corporate partnerships, social media, and peer-to-peer fundraising.
Council members champion the day of giving, raising the profile of GiveBIG through shared ownership within the nonprofit community. The Council advises 501 Commons and its partners, Encore Media Group and CiviCore, on areas such as media engagement, promotional strategies, sponsorship, fundraising training services, recommending improvements to the GiveBIG campaign, and more.
Here are the members of the 2019 GiveBIG Council:
- Jeni Craswell (chair) of Hopelink
- Kavya Sarat (vice-chair) of The Sophia Way
- Kirk Laughlin of Academy for Precision Learning
- Megan Clark of ANEW
- Sally Brunette of Book-It Repertory Theatre
- Susie Beresford of Early Life Speech & Language
- Eric Thom of Food Lifeline
- Andrea Larson of Fred Hutchinson Cancer Research Center
- Anne Baunach of Highline Schools Foundation
- Teri Yoder of March of Dimes, Washington State
- Amy Ferguson of Pawsitive Alliance
- Angela Beard of Sanford Institute of Philanthropy at City University of Seattle
- Claire Catania of Seattle Audubon
- Scott Chin of Seattle's Union Gospel Mission
- Nicole Neroulias Gupte of Social Venture Partners (SVP) Seattle
- Claire Petersky of Wallingford Community Senior Center