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Fundraising & Development Resources

Fundraising consumes much of our time and energy in the nonprofit sector, so how do you know if you're maximizing your fundraising potential? The recipe for success may vary from organization to organization, but an effective case statement and a thriving fundraising culture are key elements. As is the ability to cultivate strong donor relationships.

Donor pyramidCharitable donations may be down 11% from pre-recession levels but have been gradually increasing over the last three years. Individual donors continue to make up over 70% of donations each year. And the boomer generation is still predicted to transfer at least $10 trillion, maybe several times more than that, to the next generation in the coming decades, emphasizing the importance of planned giving. The following is a list of key components of a successful development program. From board involvement to donor stewardship, how does your organization compare? Do you have:

  • A compelling and urgent case for support driven by solutions to community/societal needs
  • A strategic plan/goals with measurable objectives that is integrated with the organization’s strategic plan
  • A balanced portfolio of contributions from individuals, foundations, corporations, and perhaps government
  • A solid case for how you are fulfilling the organization’s mission and benefiting humanity
  • Fundraising activities that enhance the organization’s image
  • Gratified volunteers
  • Fulfilled donor-investors
  • Giving priorities that are both aligned with the organization’s priorities and appeal to donors
  • Involved board members, senior executives, and CEO
  • Excellence in relationship management and donor communication and stewardship
  • An organizational culture supportive of fundraising
  • A focus on major gifts
  • Appropriate ROI on your fundraising more than 20 cents to raise $1

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