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Website Design & Implementation

Note: contact information on presentations may be out of date. Please contact info@501commons.org for more information.

501 Tech Talks

SEO Basics for Nonprofits

Resources mentioned include Google Analytics, Google Adwords, Screaming Frog, and Moz's Guide to SEO (note, you can apply for the Moz Nonprofit Discount).

Web For All: Building Better Websites with Web Accessibility

Resources mentioned during the training are found on slides 64 and 65.

So you have a WordPress website. Now what?

Resources mentioned during the training include Jetpack, BackupBuddy, Sucuri, and Google Search Console. Additional resources are in the slides.

(Click the image below to open the slide deck. The previous version of these slides is located here.)

So you have a WordPress website. Now what?

What You Should Do For Your Website in the Next 6 to 9 Months

Resources mentioned during the training include Responsive DesignLet’s EncryptJPEGmini or Imagify, Google Grants, and Creation-1.

An Introduction to WordPress

Relevant tools and websites mentioned in the presentation include Theme Foundry, popular WordPress plugins, MRW Web Design, and Mike Brogan Consulting.

Presented by Mark Root-Wiley and Mike Brogan

Got Plone? Now What?

How to Pick a WordPress Plugin

User Experience for Nonprofits

Planning Your Website Project

Keep Your Website Relevant

Google Analytics for Nonprofits

Search Engine Optimization (SEO)

Digital Storytelling

Additional Resources

Keeping Your Website Relevant Resources

The Content Plan spreadsheet will help you track current and future content on your website.  Each row in the table represents one piece of web content and includes vital maintenance information including:

  • Publication date
  • Upcoming maintenance tasks and dates
  • Planned archive date
  • Target audience
  • Contact information of people who contributed facts to the content

This central repository will streamline your website planning and maintenance, resulting in a more vibrant reflection of your organization on the web.

The spreadsheet is not intended to replace your Content Management Software (CMS).  This spreadsheet is intended for volunteers and staff who contribute to and manage web content using any type of web software.

The spreadsheet was created with Excel 2010, however it can be opened and used by older versions of Excel, Google spreadsheets, and OpenOffice.org Calc.

Building a WordPress Site

If you're a nonprofit trying to develop your own WordPress site, NonprofitWP.org is a great resource to help you make good decisions and to get more information as to what is involved, including:

  • Things to consider when planning to set up a site
  • Domain & Hosting
  • Installing WordPress
  • Choosing a theme
  • Selecting plugins
  • Tech health and safety

Google Analytics Resources

The Google Analytics handout contains definitions for basic metrics and three tips you should know about, including:

  • Tracking document downloads
  • Annotations
  • Alerts

SEO Resources

Google Search Engine Optimization Starter Guide - Technical info and techniques to make sure your content is discoverable.

SEOMoz: The Beginners Guide to SEO

  • Evolution of search engines, an overview of how/why they work the way they do
  • Lots of stats and numbers

Google Webmaster Tools - Requires placing some code into your website to access information

  • To diagnose and repair any crawl or index errors
  • To spot problems with your site
  • View keyword impressions/clicks