These new and ever-changing systems of communication bring with them a brand new set of challenges to face, practices to follow, and metrics to benchmark against.
The advent and growth of social media has brought with it several dynamic tools to help organizations communicate with current supporters and draw in new ones. Best of all, there's usually no fee for their use. But the tricky thing about "free" social media platforms is that they're anything but. Using online tools to communicate with your constituents can take a significant investment of staff resources. And those resources could be missing the mark without an effective strategy to guide your online actions.
So you've got a Facebook page and some followers. Maybe you've even joined the Twitterverse. Are you reaching your goals? Have you established goals? What are your criteria for evaluation? How are you defining success?
These new and ever-changing systems of communication bring with them a brand new set of challenges to face, practices to follow, and metrics to benchmark against. 501 Commons consultants understand the important role that social media plays in a comprehensive communications plan and can help your organization devise a plan to utilize online communications tools in an effective and meaningful way. Whether you need help determining which social networking tools to invest time in, an audit of your current systems, training on improved practices, or information on third party tools for management and evaluation of your online platforms, we'll meet you where you are and work with you to develop and implement a social media strategy that advances your mission.
How To Learn More
If you're new to social media and looking to learn more, check out our presentations in the Technology Knowledge Center. Follow our blog to stay up to date on our occasional brown bags and workshops that aim to help organizations plan out good social media strategy and learn the latest social media tips and tactics.
Ready to kick-start your social media strategy? Give us a call at 206-682-6704 or contact us online.